Brand Guide

Logo

The New York Store logo is precisely proportioned and must be used as-is without alterations. The primary logo is comprised of two parts: a logomark and a wordmark. They can appear together in either horizontal or stacked arrangement (and in several colorways).

01. Primary Logo

The Logo is available in all basic formats for print and digital use. The primary full-color logo should be used whenever possible

02. Yellow and White Variant

The Logo is available in all basic formats for print and digital use. The full-color color logo should used whenever
possible

03. Black & White Variant

The Logo is available in all basic formats for print and digital use. The primary full color logo should used whenever
possible

04. Responsive

The Logo is available in all basic formats for print and digital use. The primary full color logo should used whenever
possible

Clear Space

The minimum clear space is difined as X, All forms of the Vanvero logo must have a designated amount of clear space on all sides unoccupied by other elements. This is to ensure the logo’s visual clarity and effectiveness.

Color Palette

New York Store Company colors are professional and modern, expressing who they are.

Typeface

Our primary typeface for any web materials is Source Sans Pro. We use the Light weight for standard copy and the Semibold weight for anything more important than that.

Logo Usage

Our primary typeface for any web materials is Source Sans Pro. We use the Lightweight for standard copy and the Semibold weight for anything more important than that.