Color Inspiration

Psychology of Color

Color is a major part of communicating your brand when you make a logo. Start from the beginning and learn the basics of logo colors and the psychology behind each one.

LogoRecyclers

Choose a Color

Colors have psychological meanings and affect our brains in different ways.
Click the colors below to find out more.

Green

The color Green is generally associated with the following words or emotions:

  • Nature
  • Growth
  • Harmony
  • Freshness
  • Fertility
  • Safety
  • Healing
  • Money

Our favorite Green logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 87,252,85
Hex: #57fc55
Screamin' Green
RGB: 60,176,59
Hex: #3cb03b
Dull Lime
RGB: 36,105,35
Hex: #246923
San Felix
RGB: 79,183,78
Hex: #4fb74e
Green
RGB: 48,140,47
Hex: #308c2f
Forest Green

Orange

The color Orange is generally associated with the following words or emotions:

  • Joy
  • Enthusiasm
  • Fascination
  • Determination
  • Creativity
  • Attraction
  • Success
  • Encouragement

Our favorite Orange logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 245,184,161
Hex: #f5b8a1
Tumbleweed
RGB: 240,149,115
Hex: #f09573
Salmon
RGB: 238,132,92
Hex: #ee845c
Burnt Orange
RGB: 236,115,69
Hex: #ec7345
Burnt Sienna
RGB: 233,97,46
Hex: #e9612e
Deep Carrot Orange

Yellow

The color Yellow is generally associated with the following words or emotions:

  • Joy
  • Intellect
  • Cheerfulness
  • Energy
  • Optimism
  • Warmth
  • Innovation
  • Playfulness

Our favorite Yellow logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 255,255,153
Hex: #ffff99
Canary
RGB: 255,255,102
Hex: #ffff66
Laser Lemon
RGB: 255,201,1
Hex: #ffc901
Supernova
RGB: 255,206,26
Hex: #ffce1a
Mikado Yellow
RGB: 255,217,77
Hex: #ffd94d
Mustard

Blue

The color Blue is generally associated with the following words or emotions:

  • Depth
  • Stability
  • Trust
  • Loyalty
  • Wisdom
  • Confidence
  • Intelligence
  • Tranquility

Our favorite Blue logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 161,222,245
Hex: #a1def5
Non-Photo Blue
RGB: 92,198,238
Hex: #5cc6ee
Viking
RGB: 0,0,255
Hex: #0000ff
Blue
RGB: 50,50,255
Hex: #3232ff
Palatinate Blue
RGB: 0,0,204
Hex: #0000cc
Medium blue

Purple

The color purple is generally associated with the following words or emotions:

  • Power
  • Luxury
  • Ambition
  • Wealth
  • Extravagance
  • Wisdom
  • Dignity
  • Creativity

Our favorite Purple logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 201,1,255
Hex: #c901ff
Electric Purple
RGB: 141,0,180
Hex: #8d00b4
Dark Violet
RGB: 101,0,129
Hex: #650081
Purple
RGB: 163,50,195
Hex: #a332c3
Dark Orchid
RGB: 112,0,144
Hex: #700090
Patriarch

Pink

The color Pink is generally associated with the following words or emotions:

  • Warmth
  • Innocence
  • Sensitivity
  • Passion
  • Playfulness
  • Sensuality
  • Love
  • Femininity

Our favorite Pink logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 255,52,197
Hex: #ff34c5
Razzle Dazzle Rose
RGB: 255,1,182
Hex: #ff01b6
Shocking Pink
RGB: 205,0,146
Hex: #cd0092
Medium Violet Red
RGB: 255,77,203
Hex: #ff4dcb
Neon Fuchsia
RGB: 255,153,225
Hex: #ff99e1
Lavender Rose

Red

The color Red is generally associated with the following words or emotions:

  • Power
  • Energy
  • Passion
  • Desire
  • Speed
  • Strength
  • Love
  • Fire

Our favorite Red logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 252,85,87
Hex: #fc5557
Sunset Orange
RGB: 237,55,45
Hex: #ed372d
Cg Red
RGB: 196,2,2
Hex: #c40202
Fire Engine Red
RGB: 227,54,54
Hex: #e33636
Cornell Red
RGB: 205,35,35
Hex: #cd2323
Mordant Red 19

Brown

The color Black is generally associated with the following words or emotions:

  • Outdoors
  • Organic
  • Stable
  • Reliable
  • Earthy

Our favorite Brown logo colors

Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.

RGB: 123,63,0
Hex: #7b3f00
Chocolate
RGB: 210,105,30
Hex: #d2691e
Cocoa Brown
RGB: 149,69,53
Hex: #954535
Chestnut
RGB: 244,164,96
Hex: #f4a460
Sandy brown
RGB: 210,180,140
Hex: #d2b48c
Tan